1. This is a breaking news for me. Well, after recovering from the economic unstability, General Motors (GM) is considering a partnership with eBay to make it easier for consumers to impulse-buy new vehicles as announced yesterday. Though the deal isn't yet finalized, GM would like to sell their vehicles both through traditional auctions (Bidding) and with a "Buy It Now" option.2. State franchising laws prohibit car makers from selling directly to consumers, and it looks like dealers will still have a significant amount of leverage, including control over "the inventory and what pricing they have out there." Would you buy a new G.M. through eBay, or is haggling in person with the dealer half the fun?One G.M. dealer said he had already talked with the company about the program and was excited about it.
The dealer, Inder Dosanjh, who owns Dublin Chevrolet outside San Francisco, said listing new cars on eBay would allow his dealership to get in front of customers who were doing most of their car shopping on the Internet. He said that would include some people who might not have otherwise considered a G.M. car.
For customers, he added, shopping on eBay could take some of the pressure off the negotiation process. "One of the fears the customer has when they walk in the door is that they are going to pay too much for a car," Mr. Dosanjh said. "If they are negotiating a deal on eBay, from their living room, they are in their comfort level."
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1 comments:
Over two years ago I was looking for a truck, and no local dealers had the right one. A dealer in OH listed the right one on eBay. After researching the details of the truck, I bought an airline ticket, arriving just past dawn. By noon, I was fueling for the four day drive cross country, breaking it in myself.
There were just a couple things I found troubling, like the salesman kept the small business rebate of four hundred cash. And a few months later the batteries all failed. But if I had the money, I would do it the same way. I'm barely making the payments this year, that is no reflection on the eBay experience.
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