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Tuesday, February 23, 2010

Wear Your Seat Belt - New Ads by Embrace Life

1. The video started with a happy guy playing like a kid with steering wheel with his family. Then, all of sudden, the face of the man changed and this encourage the family members come and secure him. This is really great analogy and creative video on seatbelt wearing made by Embrace Life.

2. This also the quality of advertisement that we need in Malaysia. 1.5 millions views on Youtube is not something ordinary. The most important thing is please wear your seatbelt!


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Sunday, February 21, 2010

Don't Drink, Drive, Kill Someone, Drink, Post on Facebook

1. I am wondering why people nowadays have being so stupid ah? Somewhat I found this news is very funny. This is one of the reasons why we shall go away from Facebook haha. Addicted, and convicted...


As we continue our collective foray into the brave new world of social networking, we keep learning the same lesson over and over again: don't post photos of yourself doing stupid things. This is doubly true if said stupid thing is illegal, as yet another intellectually challenged Facebook user has discovered.

17-year-old Ashley Sullivan had been driving with her boyfriend in Tonawanda when she crashed into a brick pillar at 56 mph in a golf course. Her boyfriend did not survive the accident, and in November of 2009, Sullivan pleaded guilty to criminally negligent homicide and driving while intoxicated.

That didn't stop Sullivan from posting a photo a month later to her Facebook page with the caption of "Drunk in Florida." It just so happens that she had just gone to Florida on a trip, and the judge in her case took notice. Judge Matthew J. Murphy III denied Sullivan youthful offender status, noting that she hasn't "earned it," and sentenced her to six months in jail with five years probation. "I'm troubled by your conduct since the crash, and that's the reason for the jail sentence," Judge Murphy III told her, according to The Buffalo News (via SAI).

This is just one of (what's now becoming) a pattern of stories about people making poor Facebook decisions, especially when it comes to posting pictures. Employers don't like to see you partying at the club, insurance companies don't like to see you dancing at your birthday party when you're missing work due to depression, and judges most certainly don't like to see you posting pics of you drinking after you killed someone in a drunk driving accident.

News Resourcs: Arstechnica

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Thursday, February 18, 2010

MIROS 1st Motorcycle Outdoor Crash Test [Pictures and Videos]

1. On 13 January 2010, with vision to appear as a world leader in road safety research, Malaysian Institute of Road Safety Research (MIROS) has started doing its own outdoor crash test at its headquarters compound. Even without proper laboratories or equipment, MIROS, an agency under the Transport Ministry has done its first crash test at a slip road next to its office.

2. Motorcyclists constitute 49% of the road user population and the biggest contribution towards road users’ death (about 50%) annually in Malaysia. Thus, it is a common sense that MIROS started its 1st crash test with motorcycle. It is a year of action for MIROS.

NEXT: Perodua Alza vs. Trailer Rear-end (Febuary 25th 2010)

MIROS Official 1st Motorcycle Outdoor Crash Test Video


MIROS 1st Motorcycle Outdoor Crash Test No.1 Video


MIROS 1st Motorcycle Outdoor Crash Test No.2 Video


During and After Motorcycle Outdoor Crash Test No.1
The 1st test objective is to test efficiency of Hit Air motorcyclist airbag during side impact collision between motorcycle and car (commonly occurred at the junction). The helmet used by the dummy was properly secured. The speed of motorcycle was clocked at 29 km/h.

The dummy passed Mr. Khairil, who is the project manager for this 1st motorcycle crash test.

Two crash analysts from CRU unit; Mr. Zarir and Mr. Rahmat were collecting the data.

Prof Farhan, Director General of MIROS, Prof Wong, Director of VSB, and Dato Suret, Director General of JKJR watched the dummy after the collision.


The airbag jacket was being taken out from the dummy.




Preparation and Before Motorcycle Outdoor Crash Test No.1
2 hours before the crash, the staffs were busy trying out the motorcycle track with real human body.


Mr. Syazwan and Mr. Ridzuan were discussing menu for launch haha...

Prof Wong and project leader, Puan Farah, one minute before the launching.

Post-grad students from UPM were discussing about their software.





Mr. Aqbal and Mr. Yahaya, two MIROS engineers aka research officers were analyzing the high speed camera software.

Mr. Khairil was giving the photographer a sexy pose 5-minutes before the crash test.



During and After Motorcycle Outdoor Crash Test No.2
The 2nd test objective is to test efficiency of another motorcyclist airbag during side impact collision between motorcycle and car (commonly occurred at the junction). At this time, the helmet used by the dummy was improperly secured. The speed of motorcycle was clocked at 27 km/h.







Preparation and Before Motorcycle Outdoor Crash Test No.2




Please use following links to download the video:
Official MIROS 1st Motorcycle Crash Test
MIROS 1st Motorcycle Crash Test No. 1
MIROS 1st Motorcycle Crash Test No. 2

Some more photos and news: CBT News

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