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Friday, November 18, 2011

Sesame Street Supports Road Safety Decade of Action

Sesame Workshop provided Muppets fans with a sneak peak at its new public service announcements (PSAs) for road safety. Grover, the energetic blue Muppet from “Sesame Street,” is the Road Safety Ambassador for the United Nations Decade of Action for Road Safety.

The three short spots, each under a minute long, are entitled “Grover the Pilot,” “Astronaut Grover,” and “Safari Grover.”

In the PSAs, an animated Grover stars in three different scenarios where he imagines himself a savvy traveler during everyday activities, his role-play identified in the above titles. The spots show Grover demonstrating good road safety: using a seatbelt or helmet and practicing safe road-crossing behavior.

After each instance of good road-safey behavior Grover, who does not speak in these spots, gives viewers a thumbs up, the “all systems go” sign. Grover wears the official international road safety symbol, a yellow Road Safety tag, to signify his ambassadorial role.

The PSAs, developed in partnership with the FIA Foundation, were uploaded to the YouTube channel for “Sesame Street.” According to Sesame Workshop, the goal of the PSAs is “to make road safety a family priority and a shared family experience.”

Thanks to ToughPigs, the website for “Muppets fans who grew up,” for linking to the Sesame Workshop’s PSAs on its ToughPigs Facebook page.

In addition to PSAs, Sesame Workshop and the Global Road Safety Partnership are developing a Road Safety Education Framework. The materials will provide educators, parents and practitioners with content and strategies to help children better understand the risks associated with travel on or near the roads, and to learn and adopt safe practices.

"The Decade of Action is a critical opportunity for coordinated action among our global partners to mobilize our media reach to promote road safety awareness among road users, especially families with young children," said Gary E. Knell, Sesame Workshop President and CEO in a press statement.

"The PSA messages, generously funded by the FIA Foundation, and Framework, developed with the Global Road Safety Partnership, promote an early understanding of critical road safety knowledge for increased use of seatbelts, child restraints and helmets, and encourage safe pedestrian behavior."

Sesame Workshop became a member of Global Road Safety Partnership in 2010.

The three PSAs, animated by LA-based Rubicon Studios, will be distributed to broadcasters in Africa, Asia, Europe, Latin America and the Middle East. They will be broadcast starting on May 11, 2011, marking the global launch of the UN Decade of Action for Road Safety.


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Joshua's Law said...

Road awareness campaign should be held on each and every school, universities, offices, intersections, communities and display the consequences of the un safe driving practices by visual videos or by victims experiences so that at least a good percentage of people can change, and also encourage every one to use road safety stickers or other forms of support to spread it.

safety consultancy service said...

It was a pleasure to read your blog. Good luck with and safety