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Thursday, November 17, 2011

"Cars 2" - Disney Commitment Towards Road Safety

The Department of Transportation (DOT), Disney, and Pixar have teamed up to help fight distracted driving with a new public service announcement with Lightning McQueen, Tow Mater, and the colorful characters of “Cars 2.”

In advance of the June 24th release of the movie, the 30-second PSA is called, "Only the bad guys drive distracted." With the help of the Cars characters, it advises viewers that "No calling, no texting. Nothing that can take away your focus."

The ad will be available in more than a dozen countries with various translations and the DOT is working on increasing that coverage by partnering with the Make Roads Safe campaign for glob road safety.

The National Highway Transportation Safety Administration (NHTSA) has worked with Disney before on various safety campaigns. The last time was in 2005 for the re-release of the Cinderella movie to help remind parents to fit their children snugly in a booster seat.

Check out the new animated spokes-cars in the video below.

Source: Consumer Reports

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